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    • BIRTH
    • POSTPARTUM

    • Privacy Policy

      Introduction 

      This Privacy Policy explains how Berthi Pty Ltd (ABN 24 664 575 384) ("Berthi", “we”, “us” or “our”) collects, uses and protects the personal information you provide us when you use or make a purchase from our website (www.berthi.com) (the “Site”). 

      Berthirecognises the importance of protecting the privacy of our customers and other third parties who provide their personal information to us.  Berthi complies with the Australian Privacy Principles set out in thePrivacy Act 1988 (Cth) (“Privacy Act”) and current applicable laws on privacy. 

      Our policy for dealing with your personal information is explained below(Privacy Policy). By using our products and services, you agree to our Privacy Policy and consent to the collection, use and disclosure of your personal information as set out in our Privacy Policy.

      We encourage you to read our updated Privacy Policy below.

      Governing Law

      This Privacy Policy is governed by Australian law, including the Privacy Act 1988 (Australia) and the Australian Privacy Principles.

      Consent 

      By using the Site and our services through the Site, you agree to this Privacy Policy and consent to the collection and use of your personal information by Berthi in accordance with this Policy. 

      Personal Information we may collect 

      Berthi collects personal information from you in the normal course of providing products and services on our Site.

      The types of personal information we may collect includes:

      Personal Information - including but not limited to your name, date of birth, phone number and address. If you are a candidate for employment or a prospective contractor, we may collect other information as further set out in our application forms or during the recruitment process. This may include information relating to your employment history, working eligibility rights, suitability for the role you are applying for, and your referee details;

      Electronic Information - including but not limited to your email address and third-party user names;

      Financial Information -  like your credit card number or debit card number you’ve used in a transaction with us, bank account information and transaction records;

      Commercial Information - such as your order history, products you have viewed on our Site and products you have added to your wishlist; 

      Statistical Information - such as the date and time you accessed our Site, the internet address of the website from which you linked to our Site, search history, browsing history, click history, information about what areas of the Site you use and how you navigate through the Site;

      Preferences - such as your online shopping preferences and selections;

      Website Browsing Activity - including but not limited to the state or country from which you access the 

      How we collect personal information 

      The types of personal information collected depends on the dealings you have with us and the purpose/s for which we are collecting the information. For example, we may collect personal data when you:

      Visit and use our Site. When you visit and use our Site, we collect your Statistical Information, preferences and internet activity.

      Make a purchase. When you make a purchase on our Site, we collect your Personal Information, Contact Information, Financial Information and Commercial Information. 

      Contact us. When you contact us by email, or our social media accounts, we collect your Personal Information and any other information you choose to share with us.

      Sign up to our newsletter. When you sign up to our newsletter or our marketing emails, we collect your Personal Information and Contact Information.

      Update your preferences. When you update your preferences (such as your direct marketing preferences and website preferences) we collect this information.

      Request a return or refund. When you send a request for a return or refund, we collect your Personal Information, Contact Information and Commercial Information.

      Enter a competition. When you enter one of our competitions, we may collect your Personal Information, Contact Information and any other information you choose to share with us to enter the competition.

      How We Use Your Personal Information

      1.     We collect, hold and use personal information in order to:
      2.   improve our Services;
      3.   conduct data analytics;
      4.   communicate with you and receive, process, confirm, send, and track your order and requests;
      5.   provide you with an optimized customer experience;
      6. inform you of our new products and offers and conduct direct marketing activities;
      7.   safeguard against fraudulent purchasing activity;
      8.   communicate with you regarding gifts and special offers;
      9.   communicate with you concerning your questions, comments, or concerns;
      10.   troubleshoot where necessary, diagnose technical and service problems, and address any issues you have with our Services or the Berthi website;
      11.     provide personalized Client Services support;
      12. process returns;
      13.     create and manage your user account;
      14. maintain your purchase history and style preferences;
      15.   provide you with access to services such as our wish list or leaving items in your bag;
      16.   administer the Berthi website and improve its usability;
      17.   track user movements on the Berthi website; and
      18.   gather broad demographic data for aggregate use for benchmarking and marketing;

      If we are unable to collect your personal information, some or all of the following may occur:

      • we may be unable to provide products or services to you, to the requested standard or at all;
      • we may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;
      • we may be unable to tailor the content of our marketing communications to suit your preferences;
      • your experience when interacting with us may be delayed or not as efficient as you may expect; or
      • if you are a candidate for employment, we may not be able to process your application for a position at Berthi

      Opting Out of Marketing Communications 

      Berthi will only use your personal information for the purpose of direct marketing where we have collected the information directly from you or we have obtained your consent to do so. By supplying your email address, address and contact numbers to Berthi, you consent to us contacting you for the purposes set out above. We may communicate this information with you in a variety of ways such as by email, SMS, MMS and mail.

      In accordance with the Australian Privacy Act, you have the right to opt-out of receiving direct marketing. If you do not wish to receiving direct marketing materials from us, you may opt out by:

      - Unsubscribing from the email service by using the “Unsubscribe” or “Manage Preferences” links included at the bottom of our email communications, or

      - Following the instructions to opt out on our SMS and MMS by replying STOP or clicking the unsubscribe link (where available) in one of our messages, or

      - Contacting us atcustomercare@berthi.com

      Cookies

      Cookies are small pieces of information captured when your device is used to access online content. We use cookies to ensure a more streamlined online shopping experience, to identify and store your personal preferences without the need for you to save them and provide you with appropriate and relevant promotions. We may use temporary (session) cookies or permanent cookies when you access our web site, which allows us to recognise your browser and track the web pages you have visited. We may collect this information in relation to your website account, as well as on an anonymous basis. You can switch off cookies by adjusting the settings on your web browser.

      In addition, we use third parties including Google Analytics Advertising Features to promote our products and services. Google and other third parties collect data about traffic to this site via advertising cookies and identifiers, which are used display ads on other sites that are relevant to you, based on your previous visits to this site. If you would like to prevent your data from being used by Google Analytics, pleaseclick here. Alternatively, you can find out how Google Analytics uses data when you use our partners’ sites or apps, atwww.google.com/policies/privacy/partners.

      Disclosure of your personal information

        We understand how important it is to keep your personal information private, so we will only disclose your personal information in the following circumstances, including:

      1. you agree to the disclosure; or
      2. we use it for the purposes we collected it; or
      3. disclosure is required or authorised by law.
      1. To the extent permitted by law, we may also disclose information about you to:
      2. subject to our confidentiality obligations, third parties who provide services to us in connection with the provision of our Services,
      3. any third parties you authorise us to disclose personal information to; and
      4. government agencies as part of our statutory obligations.

      Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.

      Security

      We use industry standard security measures to safeguard and protect your information. This includes taking reasonable steps to ensure your personal information is protected from misuse, loss, unauthorised access, modification or disclosure. Some of the steps we take to protect your information include:

      • All user contact information is contained behind a "firewall" and only accessible by a limited number of employees who have special access rights to production systems
      • utilising security restrictions on access to our systems such as passwords, and anti-virus software;

      Berthi does not store or keep credit card numbers from online transactions. The last four numbers and the expiry date of your credit card number are kept by the Shopify Payment system for order verification and identification purposes only. While every endeavour is made to ensure every shopping experience with us is a good one, in the event a credit card is used without the holder's authorisation, the card holder must notify their credit card provider in accordance with their reporting rules and procedures.

      Privacy Complaints and Further Information

      ‍If you have a query regarding how your personal information is collected, stored or used please contact us. We will attempt to respond within a reasonable timeframe. If you are not satisfied with our response, you may seek a review by contacting the Office of the Australian Information Commissioner:

      Mail: Office of the Australian Information Commissioner GPO Box 5218, Sydney NSW 2001

      Telephone: 1300 363 992

      Email: enquiries@oaic.gov.au

      Online: http://www.oaic.gov.au/privacy/making-a-privacy-complaint

      Governing Law

      This Privacy Policy is governed by Australian law, including the Privacy Act 1988 (Australia) and the Australian Privacy Principles.

      Amendments to this policy

      We reserve the right to revise and amend our Privacy Policy from time to time and any revised version will be deemed to be applicable from the first date of publication on this website.

      Contacting Us

      If you have any questions about this Privacy Policy or your rights, please contact us via email at email address: customercare@berthi.com

      Version: November 2023